What is Nofollow and Dofollow Links?
SEO means Search Engine Optimization . Whenever we talk about it, there are some common words which have a lot of importance. Such as bots, crawling, No index , Do index, Nofollow, Dofollow etc. All these words have their own equal importance in SEO.
In this post, we will know about Nofollow and Dofollow in detail. Especially newbies who are new to SEO and still do not know about Nofollow and Dofollow, this post will be very helpful for them.
Before talking about Nofollow and Dofollow link, I want to explain a small thing to you.
Suppose you are a blogger who has just created a blog. Now how will Google, Bing know that you have created a blog. For this you have to submit your blog’s sitemap to google . When you submit the sitemap, google bots (you can also call it a spider. Their job is to go to a website and scan whatever data is there) will crawl your blog and index your site. So that a reader can find you in the search engine.
Now it depends on you that from which page you want to get indexed in the search engine and from which not. We can do this through index and no index.
So let’s now talk about Nofollow and Dofollow.
What are Nofollow and Dofollow and what are the differences between them?
First of all understand this term
Link Juice: When you hyperlink an article, page of a website, google bots follow that link and pass that link juice. This link juice helps in the ranking of the article and also improves the domain authority.
Nofollow links simply do not allow search engine bots to follow the link. Only humans will be able to follow the links.
Nofollow Link की Example:
<a href=”http://www.blog.com” rel=”nofollow”>how to create blog</a>
Dofollow links allow Google and other search engines to follow the link by giving us link juice and a backlink. If a webmaster is linking to you again through this link, then both Search Engine and humans will be able to follow you.
When you link a website or page, use Targeted Keyword as anchor text.
Dofollow link की Example:
<a href="https://www.blog.com">how to create blog/a>
By default, all hyperlinks are Dofollow. So you will not need to do anything to make a link dofollow. Just add rel=”nofollow” to do nofollow .
Where should Nofollow and Dofollow link be used?
- If you are linking to a high-quality website
- If you have copied someone’s original work as a reference
- Low-quality sites such as casino, gambling or porn sites.
- Unrelated content. Like if your blog is on technology but you have linked cooking websites
- Affiliate links
- Comment section because there are maximum chances of spamming here.
How to check if a link is Nofollow or Dofollow
Right click on the link you want to check in your browser and choose “Inspect Element”. You will have a window open with its HTML code. There you can see whether the link is dofollow or nofollow.
Below I have given a screenshot of the comment section on top , in which you can see the nofollow attribute.
Recently Google has said that they still count nofollow links as an outgoing link, in terms of distribution of Page Rank from your page. Still it depends on where the nofollow link is placed. Placing the Nofollow link at the bottom of the page has the least impact and when it is placed at the top, it has a different impact.
Types of No-follow
- Robots Meta Tag: <meta name=”robots” content=”nofollow”>
It tells bots/crawlers/spiders not to follow full page links.
- Link Attribute: <a href=”http://www.google.com” rel=”nofollow”>
This tells the search engine not to count the link in terms of page rankings.
That’s all for today. Nofollow and Dofollow are an important factor in SEO ranking.
Any question you ask from me please comment below.